CYPLEX
SIGNAGE & PRINTING SOLUTIONS
HEALTH & BEAUTY
Brand: Sally Hansen
Services: Graphic design, concept creation, industrial design, manufacturing
Category: Health & Beauty
The vegan cosmetic market is expected to grow 6.5% in the coming five years to be worth $20.8 B(USD) by 2025.
Sally Hansen were quick to respond with their PURE range of twelve 100% vegan colours
in Australia.
The existing permanent make up stand had no existing feature for launch or product categorisation.
Cyplex were briefed to create a zone on the stand that clearly promoted the new product range.
“
We were impressed at the speed and quality of the manufacture and the high level of service.
“
The design had to retro-fit to the existing electrical system and be easy to install in store without tools.
The result was an elegant design that focused customer attention to the products from any angle within the store.
The use of white illumination and frame material created a calm zone on the display, even in the heavily ticketed discounter chains. The clean graphic design projected the vegan message with simplicity.