CYPLEX
SIGNAGE & PRINTING SOLUTIONS
Point of Sale Stand
HEALTH & BEAUTY
Designed in our Australian Factory. Manufactured in our Chinese Factory. Artwork created by e.l.f. team in the UK - The e.l.f. display is a truly international creation.
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No mixed substrates are glued together on the display, making future recycling simple.
Instead of using EPS foam, hex card board was used in the packaging to reduce the carbon footprint.
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Brand: e.l.f
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Services: Concept Development, Industrial Design, Printing & Manufacturing
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Category: Permanent Wall Display
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e.l.f. has become a smash hit for cosmetics lovers in Australia following the successful Priceline Beauty Finds debut, followed by launches into grocery, pharmacy and discount retailers.
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Priceline needed a permanent display unit with a durable and easily updatable merchandising system. Cyplex designed a shelving system which is future-proof to cope with e.l.f's new product launches.
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an illuminated header graphic provides clear messaging for new launches and shelf-level graphics provide hints and tips for specific product ranges.
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The display was manufactured in Cyplex's China factory and distributed and merchandised with partners in Australia.