CYPLEX
SIGNAGE & PRINTING SOLUTIONS
CONSUMER ELECTRONICS
To maximise Logitech's market share during the critical Back to School (BTS) shopping period at BIG W and JB HiFi, a solution was needed to house a high volume of diverse peripherals—mice, keyboards, and headsets—in a high-traffic, central aisle location while maintaining premium brand awareness.
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The Solution was a range of temporary displays:
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4-Sided Cardboard Half-Pallet Display
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A five-tier Cardboard Free-Standing Display Unit (FSDU)
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An iPad accessory display
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Brand: Logitech
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Services: Industrial Design, Concept Development, Printing & Manufacturing, Distribution
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Category: Temporary Floor Display​​
"Our collaboration with Cyplex has been instrumental in bringing these retail visions to life. Our goal was to create a high-impact, sustainable retail presence that captured the 'Back to School' momentum. By deploying these custom 360-degree pallet displays in Big W and premium shippers in JB Hi-Fi, we successfully transformed high-traffic zones into dedicated Logitech destinations—driving massive volume while maintaining our premium brand aesthetic through smart, 100% recyclable design."
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Key considerations were:
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360° Product Showcase: Multi-sided shelving allows for simultaneous browsing of different product categories, including the MK250 Wireless Combo and M185 mice.
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High Volume Capacity: Engineered to hold heavy bulk stock directly on the shop floor, reducing the need for frequent staff replenishment.
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Vibrant Brand Identity: Dressed in Logitech’s signature "teal" with bold "logi" typography and lifestyle images to attract families and students.
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Strategic Positioning: The slim profile of the iPad accessory display allowed for placement in high-traffic aisles and near primary tablet displays.
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Eco-Friendly: 100% recyclable corrugated cardboard construction, with cardboard pallet, supporting Logitech’s commitment to reducing environmental impact, facilitating easy disposal through standard retail recycling streams post-campaign.
