Brand: Multiple

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Services: Concept Development, Industrial Design, Printing, Manufacturing & installation

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Category: Retail Furniture, Promotional display

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Our challenge was to highlight key brands and lift sales within the Skin & Sun and Cosmetics products ranges within Woolworths using a combination of planogram optimisations and utilisation of space to create an elevated shopping experience.

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Our design was a purpose-built illuminated showcase, customisable across product, graphics, and brand expression.

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Key Highlights:

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• Seamlessly integrates into existing gondola frames, eliminating the need for additional shelving or hardware and allowing the solution to feel purpose-built rather than retrofitted.

• Material-led design details — bamboo framing paired with white powder-coated metal — were carefully selected to visually align with existing store furniture, ensuring the showcase feels like a natural extension of the aisle, not an afterthought.

• Engineered for total adaptability, the system works across both high and low gondola configurations and accommodates the wide range of fixture types found in stores shaped by years of refurbishment.

• Tool-minimal by design, with the entire installation assembled using a single Allen key head — reducing complexity, install time, and in-store disruption.

• Advanced adhesive engineering, utilising a combination of glue technologies to securely bond across five different packaging substrates, including plastics and glass, without compromising presentation.

• A fully backlit display platform, elevating hero products onto illuminated podiums layered over lightbox graphics to create depth, focus, and premium shelf presence.

• Modular and future-proofed graphics, with all visual elements designed to be easily interchangeable, allowing for effortless campaign refreshes and brand updates.