Point of Sale Stand
HEALTH & BEAUTY
Brand: Trinny London
Category: Shop in Shop
“This has been an amazing project to work on. The Trinny brand is well known in the UK, but we had to create a site that instantly spoke to the Australian Customer and conveyed the premium quality and high design of the products. The store had to allow shoppers to be drawn to, then immersed in the whole Trinny experience. We love the end result.”
Cyplex and Creative Activation were engaged by Trinny London to design and build the Pop Up Shop that would be Australian customer’s first physical touch point with brand.
The space would have to embody all of the attributes of the brand; the aesthetic, testing stations, retail and most importantly, consultations and make overs with the Trinny team.
The final design and material plans were signed off by the Trinny team, and working with retail giants Scentre Group, location, recruitment, training and logistics were planned by Creative Activations as customers began signing up for make overs two months out from launch day.
The installation was done overnight by the Cyplex team, prior to the grand opening of the Westfields Bondi Junction site, and saw an incredible number of customers, young and old, queuing to get their first taste of the cult UK brand. Members of the Trinny team flew in from the UK to offer expert advice for eager Sydney customers and help with the rush of fans. A second site was created in Doncaster, VIC which saw even greater numbers of consultations in the first week.