Every aspect of the project was managed in house from design to manufacture of visual merchandising.
Brand: Metcash (SUPA VALU)
In 2020 Metcash revealed their new grocery format SUPA VALU into the Australian market, offering customers a completely new retail environment based on an ‘Australian owned / independently operated’ model. A focus on service and supporting local suppliers needed a strong and instantly recognisable brand image across web and bricks and mortar stores.
Metcash first approached Cyplex in 2019 to discuss the SUPA VALU project and shared visual renderings to communicate the intended look and feel of stores. Cyplex was then asked to use these images to design and engineer the entire SUPA VALU signage kit from the ground up and provide the stores with all signage and POS ready for install.
SUPA VALU Doonside (NSW) was the first of two pilot stores to open. The store itself has a very large floorplan, yet impressively easy to navigate due to the large bullhead and aisle category signage. The kit produced for SUPA VALU created an immersive shopping experience that clearly communicated the brand DNA.
Based on the success of the Doonside store, Metcash have opened another SUPA VALU store in Ballina (NSW) using the same signage material.